Who would be the audience for your media product?

This is a picture of a what a male who read my magazine would typically look like. The genre of music I include has a very particular audience and the way they look mirrors their taste. The image of the left shows a male with medium length dark hair. This is very typical as most bands or artists in the rock metal genre have very dark long or medium length hair. If you see someone with hair like this on the street you would imediatly assosiate them with metal and rock music. The way he dresses also gives this of, he is wearing a 'Drop Dead' jumper. A brand that I would likely advertise in my magazine. The brand is very well promoted by metalcore band 'Bring Me The Horizon'. The band are very popular within my specific target audience, so it is likely they would often wear it and give away that stereotype. Skinny jeans are also associated with the stereotype 'emo' which is what a lot of fans of metal and rock music get negatively called. And again, my target audience would wear skinny jeans often as it is part of the fashion that goes with metal and rock music. The psychographic profile of my audience would be mainstreamers. Normal people who take life as it comes, often seen as rebelious and negatively stereotyped as the majority of them will be teenagers. I think the way they dress will also have a negative effect, due to the fact that it is a sort of new fashion, which people aren't used to, and older generations don't like to see change.

The reason this type of person would be attracted to my magazine is because of the whole image. It is unlikely they would have this fashion sence if they weren't into the rock/metal music scene. They would want to know all the latest going ons in the music that they listen to and interests them. As you can see from the image, there is posters of the wall of bands such as paramore, again signalling what genre of music people with this image listen to.