I would think my magazine would be likely to be published by a major company such as Bauer which is the largest privately owned publisher in Europe. They also publish Kerrang! and Q magazine which are both popular music magazines which include rock music, so this would definably be a good publisher who would get my magazine noticed, I know this because Kerrang! and Q are both very popular magazines and generate a large audience, so it is likely that Bauer would do this for me. Bauer has distribution agreements with outlets in the UK and internationally, for example you get an issue of Kerrang! from anywhere WHSmiths to Asda. The more places that distribute my magazine the higher my sales would be.
The problem with my magazine being published by such a large company wold be that a lot of the money it makes would go straight in their pocket. And also probably lose quite a bit of my editorial control. Magazines make money from the price and the profits from advertising. And a bigger company like Bauer would find it a lot easier to secure advertising because of their position in the publishing world. There are also both positives and negatives of self publishing. One positive is that you would avoid the editors scalpel, although then you would lose the expert critique that editors give. Also, if a major publisher is not involved, it is likely that my magazine would lack exposure and it is more money out of my own pocket if I did choose to go with self publishing. It is possible that if I was to go with a major publishing company, I would go with IPC, they are Bauers biggest rival in the UK. Bauer publish Kerrang! which is a magazine similar to mine, so my magazine would be up against Kerrang! as the publishing companies are rivals.
I think it is important that magazines have synergy. In my magazine I advertise a website 'www.afterlife.co.uk' which would be the online version of my magazine. This creates a larger audience because most modern people have the Internet, and my target audience are likely to spend a lot of time on the computer. So it can make my magazine accessible almost all of the time, in between issues there could be updates and hints of what is coming in the next issue. Kerrang!'s website has an online store which sells band merch. This is an advantage because they probably make a profit and it makes bands aware of the magazine. As they are helping sell merch they would be more willing to give interviews etc.
The problem with my magazine being published by such a large company wold be that a lot of the money it makes would go straight in their pocket. And also probably lose quite a bit of my editorial control. Magazines make money from the price and the profits from advertising. And a bigger company like Bauer would find it a lot easier to secure advertising because of their position in the publishing world. There are also both positives and negatives of self publishing. One positive is that you would avoid the editors scalpel, although then you would lose the expert critique that editors give. Also, if a major publisher is not involved, it is likely that my magazine would lack exposure and it is more money out of my own pocket if I did choose to go with self publishing. It is possible that if I was to go with a major publishing company, I would go with IPC, they are Bauers biggest rival in the UK. Bauer publish Kerrang! which is a magazine similar to mine, so my magazine would be up against Kerrang! as the publishing companies are rivals.
I think it is important that magazines have synergy. In my magazine I advertise a website 'www.afterlife.co.uk' which would be the online version of my magazine. This creates a larger audience because most modern people have the Internet, and my target audience are likely to spend a lot of time on the computer. So it can make my magazine accessible almost all of the time, in between issues there could be updates and hints of what is coming in the next issue. Kerrang!'s website has an online store which sells band merch. This is an advantage because they probably make a profit and it makes bands aware of the magazine. As they are helping sell merch they would be more willing to give interviews etc.
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