The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe.
NME is a weekly magazine which was published in 1952 at this current time is costs £2.20. It’s target market is men aged 17-30, the average age of the people who buy it is 25. It has a readership of 411,000 73% of the readers are male and 27% are female.
NME is mostly all music although it does sometimes include film and television. The readers of NME are all interested in music, and 80% feel that it is an important part of their lives, 79% like to listen to new bands, 63% like to listen to guitar/indie bands, this shows why NME include a lot of this type of music because a large percentage of their audience listen to it.
72% of NME readers have broadband internet connection at home and 67% have bought something online in the last 12 months, and 59% agree they like to keep up with the latest technologies. I think this shows that a large majority of NME readers are quite young (-30). In fact 34% work full time, 18% part time and 26% are full time students. The lifestyle of the average NME reader is widely revolved around music, 77% went to at least one pop/rock concert in 2007. Also, 67% have attended a music festival, this shows that they are willing to spend a large amount of money on music. The average expenditure on and off site is £770. This shows exactly the type of audience NME is aiming for and I think they achieve it as they have a lot of information of festivals etc. Also, the type of music they include in the magazine is what their readers expect and enjoy.
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